How Castellón Provincial Council united 23 municipalities on a single tourism platform
23 municipalities with no unified visitor data and technicians overwhelmed with manual tasks. Tourism 360 transformed provincial management in 6 weeks.
visitor records in the first year
The challenge
The challenges that led this entity to seek a comprehensive solution.
23 disconnected municipalities
Each municipality managed its own tourism data independently, with no shared tools or possibility of provincial-level analysis.
Overwhelmed technicians
Tourism technicians spent 2 full working days on manual tasks: data collection, report creation and coordination between municipalities.
Reports taking weeks
The annual seasonal tourism report required 3 weeks of manual work aggregating data from different sources.
The solution implemented
Tourism 360 modules deployed in this project.
A centralised platform was implemented with an AI chatbot, omnichannel visitor registration, real-time analytics and automated reports. All 23 municipalities were connected in a single interface from day one.
Implementation timeline
The results
At 12 months after implementation
municipalities connected on a single platform
visitor records in the first year
working days per day saved in manual management
minutes to generate the seasonal report
Before / after comparison
“For the first time we have real data on who visits our municipalities. Tourism 360 has given us the visibility we never had.”
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