Low season campaign
Sent personalized offers to last year's summer visitors. Booking rate: 12%.
Turn occasional visitors into destination ambassadors
Tourism CRM
Visitor relationship management platform to segment, communicate and retain with data-driven personalized campaigns.
+40%
repeat visit rate
85%
email open rate
6h
weekly savings in contact management
Tourism 360
Activo · Tourism CRM
Features
Key Features
Everything you need to get the most out of the module of Tourism CRM.
Unified visitor database
All destination contacts in one place: office registrations, web subscribers, event participants.
Advanced segmentation
Create segments by origin, interests, accommodation type, etc.
Automated email campaigns
Send newsletters, seasonal promos and loyalty communications.
Marketing automations
Automated flows: welcome, pre-visit reminder, post-stay survey.
Contact scoring and classification
Scoring system identifying loyal visitors and those with high return potential for priority actions.
Process
How it works
Agile implementation in 3 simple steps.
1
1
Data import
Migrate existing lists and visitor records. The system cleans duplicates automatically.
2
2
Segments and campaigns setup
Define key destination segments and recurring campaigns (monthly newsletters, summer promos).
3
3
Automations activation
Auto flows handle new visitor welcomes, pre-stay alerts, and inactive visitor reactivation.
Impact
Benefits for the destination
Direct impact on the management and promotion of your municipality. Tourism CRM.
+40%
repeat visit rate
Destinations with active CRM get more visitors to return within 24 months.
85%
email open rate
Personalized communications with destination data triple generic marketing results.
6h
weekly savings in contact management
Automation eliminates manual exporting, filtering, and sending tasks.
Success cases
Destinations already using it
Real examples of implementation and results. Tourism CRM.
Destination loyalty program
A council created a destination friends club via the CRM: visitors earn points for visits and surveys. 15,000 active members in year two.
FAQ
Frequently Asked Questions
We answer your questions about this service. Tourism CRM.
Complete platform
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Free demo without commitment
Ready to transform<br/>your destination's tourism management?
Request a personalized demo of Tourism CRM adapted to the needs of your city council, province or tourism office. Our team accompanies you in every step.
No permanence · Implementation in less than 2 weeks · Support included